Not only relationships, but also companies may struggle to stand the test of time. It may be possible to rekindle the flame between employees and their jobs thanks to games and 'gamification'. But how does it work?
30% of Americans say they feel motivated about doing their job, according to a Gallup poll. In other words: the remaining 70% do not. However, it would be a mistake to think that levels of motivation should be measured at the time of recruitment.
For Tom Gimbel, founder and CEO of recruitment company LaSalle Network, "motivation is a variable that must be constantly monitored throughout a person's career."
He explains this as follows: "The performance of an employee is generally optimal in their first year, this being down to a combination of the challenges they face and the learning they do." It is only later that the problem arises:
"This is what is referred to as the 'sophomore slump', which takes effect after one or two years. It is at this point that the passion starts to dwindle.' And it is here that 'gamification' comes into play".
What is it we are talking about exactly?
Historically, work and play were always considered polar opposites. The concept of play made its entry into the world of work in the 1990s, in the form of a wave of extreme sports. At that time, a trend arose whereby company managers took their employees along to friendly rafting competitions. Today, games have penetrated all areas of society. There are now 500 million 'gamers' worldwide, and gaming has become a ubiquitous phenomenon, including among senior executives, 61% of whom allegedly play games during their breaks.
Many of the fields of application of games are now relevant to the world of work and are more broadly accepted, for example training and learning via quizzes and serious games. Usually, such games take the form of individual or group challenges, simulation games, team games or construction challenges using Lego or Kapla (wood).
Gamification may also manifest itself in the form of a working environment in which games are present. Following in the footsteps of start-ups, recreational areas, games consoles or pool tables and even gyms are being installed for use by employees. The objective is to encourage bonding, solidarity and personal connections between colleagues.
And where does work fit in to all of this?
Company managers are certainly justified in asking whether increasing the amount of leisure spaces might diminish productivity. But that is not the case. Simply feeling more relaxed does not cause employees to forget their priorities. Games are above all a way of fostering working relationships and team spirit. They act as a natural stimulant.
However, although motivation is certainly something to be prioritised in your company, trying to turn everything into a game does have its limits, in particular in marketing and sales departments where playfulness may turn into fierce competition that could lead to rifts within teams. Some also believe that under the pretext of 'play' it is sometimes possible to promote 'a vision of an economic system based on accumulation, efficiency and productivity, giving rise to the question of whether gamification used in a market context is perhaps transforming the very concept of gaming.'
How to prevent a stroke with the help of your smartphone
Fibricheck is a medical application that anticipates strokes using just a smartphone. This kind of innovation focused on human well-being is at the heart of BNP Paribas Fortis’s sustainability strategy.
Digitalisation is affecting even medicine. Convinced that the digital world and the traditional medical world must work together, Fibricheck has developed an application to anticipate strokes. This ethos makes human interests a core concern.
By supporting this Belgian company, BNP Paribas Fortis wants to do its bit to build a more sustainable world and help new and inspiring ideas to emerge.
A diagnosis using your smartphone
Smartphones are becoming increasingly important in our everyday lives. We use them to communicate, cook and read... so why not for medical diagnosis? With Fibricheck, the user can now check their heartbeat, to anticipate the risks of a stroke. The Fibricheck application focuses on the most common kind of heart arrhythmia: atrial fibrillation, which is responsible for 20% of strokes.
How does it work?
Above all, it is important to know that Fibricheck is available only by medical prescription. Once you have installed it, you just need to put your finger on your smartphone camera for 60 seconds, for all the required data to be recorded. The algorithms will do the rest, to provide an instant result. If any anomalies are detected, the results will be analysed by a Fibricheck doctor and made available to your doctor. Technology is used to serve human interests.
An irregular heartbeat is not always easy to detect. The advantage of Fibricheck is that it does not need to be used in a specific place (e.g. at the doctor's surgery), or during a set period. It allows multiple measurements to be taken, to provide an overview of your heartbeat.
Checks in companies
The health of your employees is crucial. Heart arrhythmias do not always have clear, visible symptoms. Consequently, detection plays a crucial role in preventing the greatest risks. This is why Fibricheck is offering to check your employees.
For more information, consult the Fibricheck website.
Challenges when recruiting internationally
Recruiting a member of staff for relocation to a foreign subsidiary requires some careful thinking. We have compiled the questions that are most frequently asked when people are faced with this human-resources quandary.
International recruitment involves recruiting people in their company's country of origin and relocating them abroad to work in a foreign subsidiary. In a globalised world, this has become common practice. However, when setting up a Belgian company abroad you will face a series of legal obstacles, as soon as your employees cross the border out of Belgium. These include employment laws, residence permits, taxation and social security. These questions will make things clearer up for you:
Should I recruit before developing my strategy?
No. Before starting the recruitment process, the first thing that a company must do is clearly define what it wants to achieve in the country where the subsidiary will be set up. It must take cultural differences between the countries into account. If the company usually recruits locally to be on the same wavelength as its target customer, when recruiting internally candidates should be adaptable and self-reliant, but above all they should be fluent in the country's language (in English, at the very least).
Can my employee work in this country?
If the free movement of workers applies within the EEA (European Economic Area) and in Switzerland, you do not need any special permit apart from your Belgian identity card. You must have a work permit as soon as you cross the border out of this area. The paperwork to apply for this can be extensive and even complicated (particularly in the United States). It is essential you have a lawyer who specialises in immigration.
Do I need a centre of operations in the country?
If you want to employ staff in a different country, you should have a local entity. Depending on the country in question, a small entity (sometimes no more than a letterbox) can be enough.
Where should social-security contributions be paid?
In the EEA and countries that have a bilateral social security treaty with Belgium, the social security system in the country of work will apply. In situations involving simultaneous employment, the social security system in the country of residence applies. As a rule, an employee cannot be subjected to different systems. Outside the EEA, you should operate on a case-by-case basis (legal and tax advice is essential in these situations).
What about salary and working conditions?
Employees can only work in an export market if they have an employment contract adapted to the salary and working conditions of the country in question. As a general rule: the mandatory legal provisions in the country of work will take precedence over the ones that appear in your Belgian employment contract.
Where should taxes be paid?
Double taxation is not a very appealing option for employees who are being relocated to work abroad. To avoid this, Belgium has signed treaties with a large number of countries specifying the country responsible for taxing the salaries that you pay. As a general rule, workers are taxed in their country of work, except in cumulative cases (the 183-day rule), where the national law of the country responsible for taxing the salary will apply.
Can I recruit internationally from Belgium?
Yes, you can. For example, in the Brussels-Capital Region, Actiris has an International department, which selects candidates with an interest in working abroad. This body is a member of EURES, a network of more than 1,000 employment counsellors (EEA and Switzerland). If your employees do not want to be relocated abroad, its counsellors can also place your job offers on the EURES portal.
Should I go it alone?
Certainly not. The steps that you need to take before relocating one of your workers abroad or recruiting internationally are too complex for you to tackle without any advice; only a specialist firm will be able to help you take these different steps (residence permits, work permits, social-security payments, taxation).
Could your intuition help you make better decisions?
All of us have heard that little voice in our ear quietly persuading us of a new idea or a different way to tackle a challenge at work. But acting on that voice is another thing altogether. And yet...
Marcel Schwantes, an expert in workplace culture based on "servant leadership*", is well placed to recognise his intuition speaking. This small voice inside us has a tendency to bring out, from the deepest recesses of our beings, feelings that can be buried under rational layers of logical thinking.
People who are emotionally intelligent are more readily able to listen to this internal compass in order to keep themselves on the right track. But not everybody has this capacity.
How can we recognise the voice of our own intuition?
Here is some practical advice:
- If the voice signals a danger, it is undoubtedly your intuition speaking.
- Intuition speaks to you in a way you cannot ignore.
- First of all, we tell ourselves the voice is wrong.
- It gives us a message that is not particularly comfortable.
- We do not really want to act on its advice, or we tend to put off doing so.
- It seems counterintuitive!
- We allow ourselves to put it out of our minds...
Intuition and integrity – a perfect partnership
The reason why many of us still disregard this voice is that it can sometimes be unsettling. It pricks our consciousness and challenges our convictions, habits and belief systems. Yet it can hide precious inner resources just waiting to be revealed.
But to be able to utilise them, we must demonstrate integrity. When activated by the necessary bravery, this partnership between integrity and intuition can become a superpower that allows us to handle tricky workplace situations – or even run a company!
*Editor's note: Liberated leadership, as opposed to authoritarian leadership.
2030, the future of work
Will the labour market in 2030 be blue, red, green or yellow? Consulting firm PwC tried to create four possible scenarios. This interesting projection exercise serves, above all, as a reason to begin a debate about the future workforce.
What will the labour market look like by the year 2030? This is a question that needs to be asked in an era characterised by significant technological shifts such as the automation of tasks, machine learning, as well as the emergence of new jobs and the requirement for the appropriate "human" skills. The revolution changing how we work is like a train that set off a few years ago and is travelling faster and faster, bringing changes for all of society. And the challenge for HR and other departments promises to be a sizeable one as everything will evolve, both now and in the future: the concept of talent, skills, modes of operating, infrastructure, tools, recruitment and training. On the eve of this major transition, consultancy company PwC imagined four possible scenarios designated by four colours.
Red: innovation holds the power
This is a fictional world where the number of US full-time employees with permanent employment contracts collapses – to 9%... This near-future scenario is typified by a lack of regulation, and gives prominence to specialists, niches and technological progress. The pace of everything becomes faster still (creativity, market entry, etc.) and the risks are greater than ever; today's successes become tomorrow's failures. On the labour market, companies are seizing talented and increasingly specialised people. Digital platforms connect supply and demand via automated processes, and competition is rife for the most highly-prized skills. For workers, experience and the highest level of specialisation both begin to outweigh graduate qualifications.
Blue: giants rule the world
The corporate giants are at the heart of PwC's blue world scenario. The larger, more powerful and more global they become, the better they can crush their competitors. These giants are dominant; they increase their profits and impose their law, even on states. But what of their staff? They are ultra-skilled and have transformed themselves into a "super workforce" of elite workers whose performance, wellbeing and risk of breakdown are measured to an obscene degree. In exchange for this constant pressure and continuous monitoring, the employees of the blue future receive a whole host of services from their company (e.g. childcare, healthcare, and so on.).
Green: the power of corporate social and environmental responsibility (CSR)
Companies are obliged to forego motor vehicles that run on fossil fuels, and account for the impact they have on the environment and society. But this green future is not about "greenwashing". CSR becomes a financial imperative because of the weight of public opinion (i.e. consumer views) and other pressures. Advances in technology support companies to achieve their green objectives and offer their staff a well-designed, well-balanced and ethical working environment. Values, including trust and loyalty, are at the heart of the relationship between employers and workers.
Yellow: humans at the centre
Despite technological progress, humans are still the pillar at the heart of society in this imaginary world. The "made by me" label, which stipulates that no machines were used to create the design, is recognised as the hallmark of quality. This is a utopia dominated by equity and ethics, where craftsmen and women are revered as sacred. Regulations establish the concept of "good jobs" and professional associations flourish. Workers act in solidarity and seek to do "what is good" through their work. Flexibility, autonomy and accomplishment are the watchwords. Society is split on the subject of the virtues and dangers of new technologies...
By imagining these four exaggerated scenarios, PwC has opened the debate on the future workforce. The report goes on to examine the challenges posed for human resources management. Read it in full to find out more.